Chapter 04 · Joya Labs
Joya Labs, my freelance studio
My freelance studio, since August 2026. I build AI agents, websites, CRMs, automations, digital marketing and AI video for businesses.
Client: Idan Hasson, chapter 01Joya, an AI agent that runs our home on WhatsApp
Project 1 · JoyaI built her first for my own family, to run a real household in WhatsApp. Everything Joya Labs builds for clients starts from what she can do
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Joya, 6 AI agents and 10 skills
Joya decides. The agents think on their own. The skills do one job each
Runs the house. Talks with you in the family group and in private, decides what to do and which agent or skill takes it
How she learns3 agents, 1 skill+
Nightly learning Agent
Every night at 3:30, goes over the day's conversations, learns patterns and reviews her own answers
Mistake tracking
Logs every misunderstanding and every time someone had to repeat themselves. A lesson counts only with evidence
Agent builder Agent
Sets up new agents when the house needs one
Weekly report Agent
Every Friday, a short report: what she learned this week, where she was wrong, what's already fixed
How she finds things out2 agents, 2 skills+
Web research Agent
Searches the web, reads the pages and comes back with a recommendation. Can follow a topic all week
Places search
Finds places near you on Google, with ratings, number of reviews and opening hours
Price comparison Agent
Compares supermarket prices and finds the cheapest basket
Reads the inbox, flags only what matters, and drafts replies. Sends only after approval
How she acts on her own1 agent, 2 skills+
When to leave
Checks live traffic and tells you when to leave
Time for two Agent
Once a week, makes sure the two of you have an evening together
Morning briefing
Writes the morning message: the weather and the day ahead
How she runs the house5 skills+
School runs
Every Saturday night, lays out who takes and picks up Ariel each day, and spots clashes
Family memory
Learns the family as you talk, remembers birthdays and where every document is and when it expires. Never its number
Reminders
One-off and recurring reminders, from “trash every Sunday” to “vitamin at 8”
Photos and files
Reads the photos you send her, and produces PDF and Word files
Lists and tasks
Shared shopping and to-do lists, and tasks one of you can hand to the other
How she talks and remembers
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Talks like a person
Natural Hebrew in WhatsApp. No commands, no wake word. In the group she knows when a message is for her, and stays quiet when it isn't
Asks, never guesses
She checks what she can first, then asks one short question, to the person it belongs to
Remembers
Learns the family as you talk. “What do you remember about me” and “forget that” both work. A correction replaces the old fact
Between the two of you
Everything is shared by default. A surprise, a vent, or anything asked to stay private stays with the one who said it. She never takes sides
Long-term goals
Nutrition, fitness or a job search: she builds a plan and follows up, in private
The rules she lives by
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Asks before anything destructive
Clearing a list or deleting an event needs a yes
Never keeps sensitive numbers
No passwords, card, account or ID numbers. For a document, where it is and when it expires, never its number
Family only
On WhatsApp she talks only with Tzach, Corinne and the family group. Emails go out only to people Tzach approves
A hard monthly budget
When it's reached, she stops calling the models. Quiet hours at night
How she's built
One central brain with tools. Claude models by role: a fast one sorts, a stronger one thinks. Node.js on Railway, SQLite, her own WhatsApp number
Messages to people outside the home, like the grandparents · An agent that finds ways to cut her own running costs · Hands: browsing websites and buying for the family, with a yes before every purchase